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Making old news viral today? What’s up with Google Alerts?

I’m about ready to shut down my use of the google alerts feature.  When it first came out it was wonderful.   It’s a great way to get competitive & industry news as it happens.   Over the past year however, much of the news is old news — sometimes really old news.   circa 2001, 2, 3, 4 …

This phenomenon was noticed and blogged about last year.   I bet a little digging will show quite a few others complaining about this useful service gone bad.

Last month panic selling of United Airlines stock was attributed to google alerts.

A number of times I was ready to pass along old news as new news.  Lucky, each time as I was about to hit send  I caught the old-date and saved myself the embarrassment.   With the huge deluge of information out there, a service like google alerts is truly useful, but if and only if, the news is actually new news.

Google,  how hard it is to write a simple filter to kick out the news that is obviously back-dated by years?   How many other services are leveraging yours?   Seems like a lot.   Everytime I get old news — as emailed to me by google alerts — it shows up in my twitter stream, in my friend feed, and in …  Well you get the picture.

Google is a great brand – why tarnish it up by constantly sending out untrustworthy information?

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