I’m about ready to shut down my use of the google alerts feature. When it first came out it was wonderful. It’s a great way to get competitive & industry news as it happens. Over the past year however, much of the news is old news — sometimes really old news. circa 2001, 2, 3, 4 …
This phenomenon was noticed and blogged about last year. I bet a little digging will show quite a few others complaining about this useful service gone bad.
Last month panic selling of United Airlines stock was attributed to google alerts.
A number of times I was ready to pass along old news as new news. Lucky, each time as I was about to hit send I caught the old-date and saved myself the embarrassment. With the huge deluge of information out there, a service like google alerts is truly useful, but if and only if, the news is actually new news.
Google, how hard it is to write a simple filter to kick out the news that is obviously back-dated by years? How many other services are leveraging yours? Seems like a lot. Everytime I get old news — as emailed to me by google alerts — it shows up in my twitter stream, in my friend feed, and in … Well you get the picture.
Google is a great brand – why tarnish it up by constantly sending out untrustworthy information?